Trust and Safety
Brand Eligibility
Quick answer
Brand eligibility focuses on campaign fit, safety, relevance, operational clarity, and alignment with SYIE creator categories.
Prepare a clear brief
State the organisation, campaign objective, audience, deliverables, schedule and contact responsible for approval. Explain relevant product claims and the evidence supporting them.
Define creator expectations
Clarify usage rights, advertising use, exclusivity, revisions, disclosure expectations and payment arrangements before requesting work. Avoid asking creators to make unsupported claims.
Confirm participation with SYIE
Brand activity depends on policy alignment, fit, review and availability. This guide does not confirm campaign access or publish a guaranteed acceptance standard.
FAQ
Can every brand run a campaign?
No. Brand activity depends on fit, policy alignment, availability, approval, and rollout stage.