Course Selling Checklist

Practical checklist

1. ✓Validate that the course topic solves a specific learner problem.
2. ✓Define the audience level: beginner, intermediate, advanced, or mixed.
3. ✓Write realistic learning outcomes without promising guaranteed success.
4. ✓Break the course into modules, lessons, or milestones.
5. ✓List required prerequisites, tools, or time commitments.
6. ✓Create a concise landing page with course benefits and limitations.
7. ✓Explain what is included, such as videos, worksheets, sessions, templates, or community access.
8. ✓Set pricing clearly and explain taxes, fees, or payment terms where applicable.
9. ✓Add refund, support, and access-duration expectations.
10. ✓Prepare FAQs covering format, schedule, recordings, and support.
11. ✓Create launch content that teaches useful ideas instead of only selling.
12. ✓Collect feedback from early learners or reviewers when available.
13. ✓Check that claims, screenshots, and examples are accurate.
14. ✓Connect the course to relevant mentorship, services, or digital products only when useful.

Common mistakes to avoid

• •Selling a broad topic without a clear learner outcome.
• •Overpromising income, rankings, followers, clients, or career outcomes.
• •Launching without support and refund expectations.
• •Using copied course structures without adapting to your audience.
• •Ignoring learner questions that should become FAQs.