Digital Product Launch Checklist

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1. Define the product format: PDF, template, workbook, guide, toolkit, preset, or bundle.
2. Name the buyer problem the product addresses.
3. Write a clear value proposition in plain language.
4. Include a preview, sample page, screenshots, or table of contents where appropriate.
5. Explain what is included and what is not included.
6. Set pricing based on scope, depth, category, and market context.
7. Confirm delivery method and access instructions.
8. Add support expectations such as email support, update windows, or no support.
9. Clarify whether updates are included and for how long.
10. Check file quality, links, formatting, and mobile readability.
11. Add usage rights, license terms, or personal-use limits when relevant.
12. Avoid claims that imply specific earning outcomes, clients, sponsorships, or results.
13. Prepare launch posts that educate and show use cases.
14. Create a simple post-purchase next step or onboarding note.